It’s official: Addict10n Football is over.

After two and a half wild years, dozens of matchdays across Brazil, the U.S., and Mexico, thousands of miles traveled, and one burnout too many, I’ve closed the chapter on my football content journey.

What started as a GoPro experiment at a 3–3 thriller in Atlanta turned into a ride I never expected — with media passes in St. Louis, flares in São Januário, friendships in the terraces, and more ups and downs than the Brazilian Série A table. But every story needs an ending. And this one ends not with a bang, but with a final gift:

⚽️ Football in Rio – The Movie 🎥

Football in Rio is a cinematic love letter to the matchday culture of Rio de Janeiro — told through my lens, my struggles, and the unforgettable energy of the Maracanã, São Januário, Nilton Santos, and beyond. It’s the project I always wanted to make.

But life got in the way. Burnout, lack of support, algorithmic games — all of it made me question why I was doing any of this. And so, I pulled the plug on the channel.

Still, the movie deserves to exist. And that’s where you come in.

The Trailer Is Live — and So Is the Fundraiser

A large part of the film is already shot, and the structure is clear. But I need your help to finish what I started — to connect the dots, travel for the final scenes, and make this the project it deserves to be.

🚨 Watch the trailer on YouTube
💸 Support the movie on GoFundMe

If you’ve ever cheered from the stands, cried at a last-minute winner, or simply appreciated the raw beauty of football fandom — this movie is for you. And your support will help bring it to life.

This isn’t a new beginning. This is the final act.

But it’s one I’m proud of.

Thanks for being part of the ride.

— Sascha Fox

I found myself in a roadhouse in a town that has the cheek to call itself Carefree.

The bartender was smoking hot — but more than that, she was sharp, funny, and genuinely good to talk to. That, in the end, was the more important fact.

At the bar, right in front of me, a dollar bill was pinned to the wood. In black marker, it read:

“Nothing lasts forever.”

Aye, no shit.

I sat there thinking about how this restless life of mine fucks me over sometimes and how I haven’t actually lived anywhere for longer than a few months since I've left Playa del Carmen in late April 2022.

Just as that thought looped in my head, the guy with a guitar started singing. The lyric was technically:

“Oooh, what a lucky man he was…” (Emerson, Lake and Palmer)

But what I heard was:

“Oooh, what a lucky man you are…”

And that made all the difference.

Here I was, brooding over belonging, while sitting in a free seat, in a free life, under a desert sky. Lucky enough to not be rotting in some office. Lucky enough to still be in the game, even if the rules keep changing.

And just when I thought the universe had finished taking the piss, the jukebox played AFI’s Death of the Seasons. I didn’t even need the lyrics — just the headline was enough.

Because that was the truth, pinned to a bar in Carefree: seasons end. Projects end. People fade. Even the good times don’t last forever.

But neither do the bad.

And then, out of nowhere, my own head supplied the closing track: a line from Incubus that came uninvited, but perfectly on cue:

“Whatever tomorrow brings, I’ll be there / With open arms and open eyes, yeah.”

It was like the universe had handed me a four-song mixtape in the middle of the Arizona desert.

It reminded me that I chose this! It reminded me that just a few years ago, I was living in a country I didn't like, commuting to a job 5 days out of 7, suffering from extreme eczema and panic attacks — and that this reality is a foxin' blessing!

The question that remains is this:

Did I keep moving out of sheer convenience or because I wanted to?

There is definitely something to be said about that gypsy lifestyle — about leaving one hotel room behind and having others clean up after you. Not because you're an asshole or a descendant of Genghis Khan, but because it's their goddamn job! Yay, capitalism!

Well, I guess if I would have been better at “Yay, capitalism!” and at creating a stable income over the last few years, things would have been more fun. But then again, if you choose to live a lifestyle that goes against the norm, you have to deal with shit outside the norm. And if that journey is your very own tool for self-discovery, things tend to get even more difficult.

In the end, all that matters is this:

In a bar in Carefree, AZ, a dollar bill nailed to the bar already told me everything I needed to know:

Nothing lasts forever.

Home of chaos, cameras, and questionable decisions.

My YouTube journey began in November 2021, back when I was still living in Playa del Carmen, Mexico. I was desperate to emotionally and financially recover from what will undoubtedly go down as one of the biggest atrocities in modern times — and you know exactly what I’m talking about. That thing that bankrupted countless small businesses while making the world’s richest even richer. Yeah, that.

Stuck in limbo, waiting for the world to reset, I started binge-watching Urbex (urban exploration) videos on YouTube. Eventually, I said: Screw it — I’ll start my own channel.

Without any real strategy or even a proper name, I called it TheRealBloodyFox, borrowing from my small-batch hot sauce brand, Bloody Fox Hot Sauces. Niche? Totally. Random? Absolutely. But I was rolling with it.

At that point, I had 20 years of video editing experience under my belt — purely on a private level. I wasn’t chasing perfection, just a bit of life again. Some joy. A dream to maybe, just maybe, become the next Bald and Bankrupt or The Bearded Explorer.

I don’t even remember if I researched how to run a YouTube channel. I just asked a friend with a drone if he was down to explore an abandoned strip club on the outskirts of town. A few days later, we marched into El Hareem, armed with nothing but that drone and my painfully outdated iPhone 8.

Now, over three years later, I’ve learned a hell of a lot — about YouTube, content, life, and everything in between. My goals have shifted, my style has evolved, and I’ve taken on new directions.

SaschaFox.com now brings all my madness under one roof — from abandoned places and motorcycle road trips to artisanal hot sauces, beers, and brutally honest e-books about this wild ride I’m on.

So whether you came for the chaos, the travel, or the sauce —
welcome to the Foxhole.